Business Direction & Partnerships
Opportunity assessment, commercial strategy, B2B relationship development, and clear priorities and execution plans.
About / Executive Profile
Arief Sukma Setiawan
Business Development & Commercial Strategy
Connecting business opportunities, partnerships, and organisational capabilities to create long-term value.
More than 25 years of commercial experience across multinational and Indonesian companies.
LEADERSHIP PERSPECTIVE
From Strategy to Execution
Arief Sukma Setiawan has experience leading commercial organisations, developing B2B partnerships, and managing nationwide distribution networks. His background spans sales and marketing strategy, market development, profit and loss and budget management, and team building.
In Cahaya Multi Sinergi’s business development, his contribution focuses on aligning business direction, brand development, sales channels, and organisational readiness. This approach draws on the respective expertise of the team, including technical specialists in formulation, quality, and manufacturing.
Areas of Contribution
Markets & Sales
Go-to-market strategy, channel and distribution development, customer management, and alignment of targets with resources.
People & Operating Systems
Leadership development, clear responsibilities, performance management, and process improvement to support execution.
CAREER BACKGROUND
Professional Experience
2024–present
Independent Business Consultant
Business Development & Strategic Advisor
Business development and strategic advisory, including market assessment, partnership development, and opportunity evaluation across industries.
2018–2024
PT Beko Appliances Indonesia
Sales Director
Led nationwide sales, trade marketing, and customer development; managed profit and loss, budgets, and the development of sales and service teams.
2015–2017
PT Sukma Sinergi
Chief Executive Officer
Founded and led a distribution and business development company, building business networks and strategic partnerships.
2011–2015
PT Panasonic Gobel Indonesia
General Manager Sales
Managed nationwide sales and distribution operations and market development across multiple channels.
Earlier experience: Direct Selling Manager, PT Tigaraksa Satria (2002–2003); Marketing Supervisor, PT Astra Otoparts (1999–2001).
Education
Master of Business Administration (MBA)
Universitas Gadjah Mada · Yogyakarta, Indonesia
Bachelor of Science (B.Sc.) · Electronics Engineering
Universitas Trisakti · Jakarta, Indonesia
Digital Development & AI
Current development interests include using AI to support business analysis, workflow design, application prototyping, and management dashboards. Applications start with operational needs, with human review in decision-making.
WORKING PRINCIPLES
Integrity. Collaboration. Execution.
Building relationships that create mutual value, establishing clear accountability, and connecting plans to practical execution.